Thank You For Choosing Jet Blue
Thank You For Choosing Jet Blue: Rationalization And Mind Manipulation by the World's Nicest Airline
Have you noticed a recent trend when landing with most US airlines? As they welcome you to your arrival city, they now often say: “We know you have many airlines to choose from, and we thank you for choosing Jet Blue.”
This is classic influence principles at work: they remind you that you HAD a choice, and YOU chose them. What’s the result? That you will tend to be less critical of the result–because, after all, we hate to be wrong. “Faced with the choice between changing one’s mind and proving there’s no need to do so, almost everyone gets busy on the proof.” In other words, rather than regret our original choice, we’ll decide we’re happier with the result. And who benefits most from this tendency towards rationalization? The airline, of course.
Reminding people that they had a choice, and that they chose you, your company, your service, or your suggestion, is one of the most useful tools to keep continued support, particularly when the going gets rough and people start complaining.
Olivia is available for TV, radio, and news interviews-- she's witty, charming and your audience will lover her. Known as the "Charisma Coach", Olivia’s client list includes Deloitte & Touche and the United Nations. Her passion for communication has brought her to lecture at Harvard, Yale, and MIT; she frequently appears as guest expert in media such as BusinessWeek, Crain's New York, Bloomberg or Sirius Satellite Radio.
A former legal counsel, Olivia’s education includes three Master's degrees in French, German and European Business Law respectively; she has both French and American nationalities and has lived and worked in 7 countries. She is fluent in four-and-a-half languages (her Mandarin stinks).
Olivia is the youngest person ever to have been appointed Foreign Trade Advisor to the French Government, and was recently elected by Cartier to be a Jury Member for the Cartier Women's Initiative Awards. ***
--------------------------------------------
Olivia Fox (olivia@askolivia.com)
Spitfire Communications
244 Fifth Avenue, Suite C293
New York, NY 10001
Phone : 212-561-9146
image: http://customersrock.files.wordpress.com/2007/04/thank-you.jpg
Thank You For Choosing Jet Blue: Rationalization And Mind Manipulation by the World's Nicest Airline
Have you noticed a recent trend when landing with most US airlines? As they welcome you to your arrival city, they now often say: “We know you have many airlines to choose from, and we thank you for choosing Jet Blue.”
This is classic influence principles at work: they remind you that you HAD a choice, and YOU chose them. What’s the result? That you will tend to be less critical of the result–because, after all, we hate to be wrong. “Faced with the choice between changing one’s mind and proving there’s no need to do so, almost everyone gets busy on the proof.” In other words, rather than regret our original choice, we’ll decide we’re happier with the result. And who benefits most from this tendency towards rationalization? The airline, of course.
Reminding people that they had a choice, and that they chose you, your company, your service, or your suggestion, is one of the most useful tools to keep continued support, particularly when the going gets rough and people start complaining.
Olivia is available for TV, radio, and news interviews-- she's witty, charming and your audience will lover her. Known as the "Charisma Coach", Olivia’s client list includes Deloitte & Touche and the United Nations. Her passion for communication has brought her to lecture at Harvard, Yale, and MIT; she frequently appears as guest expert in media such as BusinessWeek, Crain's New York, Bloomberg or Sirius Satellite Radio.
A former legal counsel, Olivia’s education includes three Master's degrees in French, German and European Business Law respectively; she has both French and American nationalities and has lived and worked in 7 countries. She is fluent in four-and-a-half languages (her Mandarin stinks).
Olivia is the youngest person ever to have been appointed Foreign Trade Advisor to the French Government, and was recently elected by Cartier to be a Jury Member for the Cartier Women's Initiative Awards. ***
--------------------------------------------
Olivia Fox (olivia@askolivia.com)
Spitfire Communications
244 Fifth Avenue, Suite C293
New York, NY 10001
Phone : 212-561-9146
image: http://customersrock.files.wordpress.com/2007/04/thank-you.jpg
0 komentar:
Post a Comment